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CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES

Now that HDTV is "the new normal" according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it's time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens -- with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things -- Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech. The ITU already laid down its spec recommendations for Ultra High Definition TV so the industry should be able to move forward in unison pushing super high-res displays across the land. Of course we did say "should," and Sony is already informing media outlets that it plans to market its 4K products as "4K UHD." Whatever it's called, we saw 84-inch screens from multiple manufacturers announced recently, and with the CEA's announcement we're penciling in a few more pixel-dense models for the big Las Vegas show in January.

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Sony 4K UHD: As leaders at the forefront of new display technology such as HD, 3D and beyond, we laud the CEA's efforts to come up with a common language to describe the next generation high-definition technology, however, to ensure clarity for consumers and delineate between today's and tomorrow's technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).