Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

Following its launch event in San Francisco and the appearance of its first devices last week, the folks behind Windows Phone 8 are hoping for big things in the future. Chief exec Steve Ballmer said that Microsoft's work with Nokia, HTC and Samsung offered it the chance to create a "really strong third participant in the smartphone market." He admitted that the company isn't there quite yet and told the audience at a Windows 8 launch event in Israel that Microsoft's mobile OS was "still relatively small", but that he expects "the volumes on Windows Phone to really ramp quickly." The company will be lavishing more resources on marketing and advertising for Windows 8, Window Phone 8 and Surface than it has on any previous products -- which sounds good, as its new mobile OS might need the help.