Apple gives App Store categories their own highlights, lets niche apps have 15 minutes of fame

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Apple gives App Store categories their own highlights, lets niche apps have 15 minutes of fame

It's tough to find truly stellar mobile apps, no matter what platform you're running, and that's even truer when delving into categories. Apple has made a gesture towards giving more titles their moment in the sun through a low-key update to the App Store in iTunes and on iOS 6 devices. Jump to at least some categories, such as games or education, and you'll get the same carousels, banners and other promotions that would normally be reserved for the main portal. The shift is a simple one, but it theoretically helps App Store shoppers go beyond the surface -- and developers to reap the rewards.

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