EVE Online PLEX-for-graphics-cards thing works. Good night, everyone!
OK, fine, in more detail this time: CCP Games, the developer behind EVE Online, has struck a deal with Nvidia for players to use in-game currency -- PLEX -- to purchase GeForce 560 GTX graphics cards, which run almost $200 at retail. That's fake money for real items, folks. Nvidia and CCP will start by selling 100 graphics cards (limit one per EVE account) to test the demand. After CCP announced its Nvidia deal, the in-game price of PLEX jumped "significantly," CCP said.
PLEX (Pilot License Extension) is an in-game currency that can be used to pay for 30-day EVE subscriptions. PLEX can be purchased with ISK, EVE's main currency that can be earned throughout the game, meaning some dedicated players end up with a free subscription each month. Now they may end up with a "free" graphics card as well.