Brown says that WoW achievers stand out because of their passion for the game and their willingness to succeed in an environment that is largely devoid of meaningful bonus-based structures. He also comments on the nature of guild politics and their usefulness in preparing people.
"These guilds are truly meritocracy-based," Brown explains. "So even if you were the leader of this particular high-end raid, at the end you do an after-action review, and [during] the after-action review each person is open to total criticism by everybody else."
Massively's Karen Bryan offered her own take on Brown's assertions in a fall 2012 edition of The Guild Counsel. Check out the original video after the cut; the new edition of the video is available only on YouTube.