Alicia Keys is BlackBerry's new Global Creative Director -- yep

Sponsored Links

Mat Smith
January 30, 2013 11:15 AM
Alicia Keys is BlackBerry's new Global Creative Director -- yep

If you didn't get the hint from the constant appearances during the BlackBerry 10 video promos, BlackBerry loves Alicia Keys. And it looks like she might like it back. Filled with analogies of new lovers and "exclusively dating" a mobile platform, Alicia Keys is now BlackBerry's Global Creative Director. We're not sure what her work remit will be (although there was a mention of app development) but we presume Will.I.Am is somewhere, crying in a pool of money.

Other famous fans that BlackBerry mentioned on stage include Neil Gaiman and Robert Rodriguez -- creative types are looking forward to their new free BlackBerry phone.

Gallery: Pentax Optio I-10 | 25 Photos

/25

Turn on browser notifications to receive breaking news alerts from Engadget
You can disable notifications at any time in your settings menu.
Not now

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
Popular on Engadget