Rubin: THQ could have survived, but made 'massive mistakes'

We know pretty much all there is to know about the dissolution of THQ, how its valuable studios and properties were sold off, while others were left to fend for themselves. We're pretty well versed on why it all happened. Now, former THQ president Jason Rubin has given MCV his opinion on why the publisher went south.

Rubin refuted the notion that THQ was simply a victim of a changing industry, that it was unable to keep up with bigger publishers. "THQ had every chance to survive," he said, "had it not made massive mistakes." Said mistakes – things like bungling uDraw, the Warhammer 40K MMO and Homefront – didn't happen on Rubin's watch, however, as he was only appointed in May of 2012. Ultimately, there was "too much negative hanging on [THQ's] books," he said.

THQ's failure didn't boil down to bad luck either. "Could Homefront have caught a nerve and sold 10m copies? It's possible I guess, but probably not without better production," he said, adding that luck certainly wasn't a factor in THQ's decision to cancel Warhammer 40K: Dark Millennium Online. "That was simply a bad decision in a sea of bad decisions."