Focus@Will says its music app boosts concentration, opens it to public beta

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Focus@Will says its music app boosts concentration, opens it to public beta

So, what were we doing? Oh yeah, blogging -- fortunately, Focus@Will understands our inability to concentrate 100 percent of the time during an eight hour day, and is now going into public beta with a music service app designed to make things better. The company says it helps productivity by perking up your limbic system at specific intervals with "scientifically and artistically curated" music that keeps you from pondering "danger, food, sex or shiny things" instead of working. You can choose from eight music categories like classical, cinematic or "alpha chill," including many new compositions created since the private beta launched in December. The company's also refined its "focus genome" algorithms since then, which help choose tunes based on user feedback in a similar manner to Pandora's Music Genome Project. If you're in the US, you can grab the cross-platform HTML5 app now at the source below, with iOS and Android apps coming soon. Still with us? Good.

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Focus@will Releases Public Beta of Concentration-Enhancing Music App

Online productivity music app increasing user base to help refine system

LOS ANGELES, Feb. 6, 2013 – Focus@will today announced the public beta release of a revolutionary cross-platform HTML5 online music app that helps patrons improve concentration and retention when working, studying, writing and reading. The company is launching in public beta to allow for a broader user base for testing and evaluation of the brand new productivity music application. The announcement stems from high demand and a 90 percent user revisit rate for the private beta version released in December.

"We have been astounded at the positive response we have received from our patrons over the past month and are extremely pleased to see the impact that our project has had on people," said Will Henshall, CEO of focus@will. "We are excited to share focus@will with a larger number of patrons with the public beta launch as we improve and refine the system to ready it for a full launch."

What's New
Since its private beta launch in December, the focus@will team has been working to fine-tune the productivity music system adding a significant amount of newly commissioned material to the exclusive instrumental music library across all genres, including Classical, Cinematic and Up Tempo. Composers added to the team now include electronic dance music DJ/producer Josh Gabriel and Peter Gabriel's musical director, viola player John Metcalfe. The team has since refined focus@will's cloud based focus genome algorithm after extensive testing with research firms and both alpha and beta testers. Reported improvements from beta testers include extending average productivity cycle time and more reliable connectivity over wireless networks. With the public beta now available, current patrons will notice subtle changes to the user interface and will find focus@will to be even more efficient at improving concentration.

The public beta is immediately available in the US through a cross-platform HTML5 web app and will roll out native mobile apps for iOS and Android in the future. Existing users can access the improved system and new users can sign up at A full international launch of the system is planned for later this year. To help prepare for the official launch of the system, beta users are encouraged to report any bugs, issues or errors at

About focus@will
CEO Will Henshall and John Vitale founded focus@will in 2010 with the goal of building a music system to help those struggling to focus while working, studying, writing and reading. Focus@will is the first-ever online music application designed from the ground up to improve focus and retention and provide productivity on demand. While most people are only able to concentrate for 20 minutes at a time before getting distracted, the focus@will adaptive audio technology helps extend concentration time up to a typical maximum of about 100 minutes. To learn more visit

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