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NYT: Barnes & Noble may be moving away from Nook hardware

Sean Buckley, @seaniccus
February 24, 2013
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Barnes & Noble's hardware division hasn't exactly been glowing recently, and if one New York Times source is to be believed, it'll take more than cute (and charitable) rhymes to keep investors happy. According to the NYT source, company executives want to shift from making Barnes & Noble branded hardware to licensing its content to other manufactures. "They are not completely getting out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content," the paper was told. The source went on to explain that the company will emphasize this new strategy in its Q3 2013 fiscal report next week, committing to building deeper relationships with device makers like Samsung and Microsoft. The unnamed informant didn't say which devices the bookseller planned to shelve, but we wouldn't be too surprised to see the more expensive SKUs fall by the wayside. Either way, we'll see the facts for themselves when the company posts its earnings next week.

Update: Barnes & Noble followed up with us to clarify the situation, stating plainly that it has "no plans to discontinue our award-winning line of Nook products."

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