Latest in Benho

Image credit:

HTC drops 'Quietly Brilliant' slogan, promises more aggressive marketing

Sharif Sakr
March 25, 2013
Share
Tweet
Share

Sponsored Links

With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho, said the company "hasn't been loud enough" in presenting its innovations. He didn't go as far as detailing a new motto, but after his recent remarks about the Galaxy S 4 we're expecting something punchy.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The Apple Watch Series 6 is already discounted at Amazon

The Apple Watch Series 6 is already discounted at Amazon

View
Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

View
How and where to pre-order an Xbox Series X or S

How and where to pre-order an Xbox Series X or S

View
Jabra's Elite 85t true wireless earbuds offer adjustable ANC for $229

Jabra's Elite 85t true wireless earbuds offer adjustable ANC for $229

View
HP's first Intel 11th-gen laptops use recycled ocean-bound plastics

HP's first Intel 11th-gen laptops use recycled ocean-bound plastics

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr