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Intel execs predict Bay Trail touch-enabled laptops for $200 - $300 by the holidays

Richard Lawler, @Rjcc
April 17, 2013
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On the earnings call after Intel released its Q1 numbers, its executives faced many questions from analysts, including some asking what to expect from the company in Q4. According to CEO Paul Otellini and CFO / EVP Stacy Smith, among the reasons for investors to be optimistic are the prospects of cheaper touch screen computers powered by its upcoming Bay Trail (quad-core Atom) and Haswell processors. Just how cheap you ask? According to Otellini, as transcribed by SeekingAlpha:

We have a certain spec for ultrabooks, and that is the product that Stacy said is going to be centered at as low as $599 with some [diverse] SKUs to $499. If you look at touch-enabled Intel based notebooks that are ultrathin and light using non-core processors, those prices are going to be down to as low as $200 probably.

We'd put more weight in those figures if they were price tags attached to products or at least from the OEMs that will build them, but at least there's a target. Whatever happens, there's sure to be a flood of new ultrabooks, tablets, convertibles and detachables hitting the streets later this year, and if the price is right (along with some Windows 8 tweaks) maybe they'll be worth the wait.

In this article: atom, baytrail, haswell, intel, windows8, wintel
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