Latest in Bbc

Image credit:

BBC America, Twitter reach first 'in-tweet branded video' deal for a TV series

Richard Lawler, @Rjcc
April 19, 2013
Share
Tweet
Share

Sponsored Links

Now that Twitter Music has been revealed there will be more anticipation of potential TV integration, and it appears BBC America will be among the first to participate. The network, which is owned both by BBC Worldwide (the Beeb's commercial arm) and Discovery Communications, sent out a tweet saying it's signed up to "offer 1st in-Tweet branded video synced to entertainment TV series." Its Tumblr page promises details to come, however so far there have been no further updates. We were told by the network that the deal has "literally just been signed", and to expect more info in the coming weeks. This sounds similar to deals with Viacom and NBC that were rumored a few days ago, but what shape this may all take by the time it arrives remains to be seen.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Space Force official logo and motto unveiled

Space Force official logo and motto unveiled

View
Our readers get real about their issues with the AirPods Pro

Our readers get real about their issues with the AirPods Pro

View
Watch AI-controlled virtual fighters take on an Air Force pilot August 18th

Watch AI-controlled virtual fighters take on an Air Force pilot August 18th

View
Amazon may turn dying JC Penney and Sears stores into warehouses

Amazon may turn dying JC Penney and Sears stores into warehouses

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr