Polaroid's XS80 action camera records adventures in 1080p, whether you're shaking or not

Polaroid's come a long way since, well, Polaroid. Now its portfolio includes retro devices, tablets and action cameras. It's that last category we're interested in today, as the company just announced a new shooter, the Polaroid XS80. The credentials break down thus: HD recording in 1080p and 720p and VGA, waterproof to 30 feet, 16- 5- and 3-megapixel still modes and 120 degrees FOV. The barrel-bodied camera also includes a G sensor for auto rotation, plus anti-shake technology, a memory card slot (good for 32GB) and an HDMI socket. The price ($130 including helmet mount) puts this just below the XS100 model, but if this is just the right level of extreme for you, the good news is it's available now.

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Easily Capture your Extreme Adventures in Stunning HD with the Affordable Polaroid XS80 Mountable Hi-Definition Action Camera

-The perfect accessory for adventures on the mountain, in the water, or wherever the action takes you-

Ridgefield Park, NJ, May 14, 2013– Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, is expanding its line of mountable hi-definition action video cameras with an affordable model that allows consumers to easily capture their every adventure. At only $129.99, the XS80 action camera joins the already extensive Polaroid product offerings, and will provide users with the ability to take 1080p video at 30 frames per second (FPS), guaranteeing that they never miss an instant of the excitement. (

Be it biking, surfing, mountain climbing or any other outdoor activity, Polaroid offers the perfect action video camera for action sports enthusiasts and fun-seeking families to capture and share all of life's thrilling adventures – at a price that is very affordable. Built in a tough waterproof housing with anti-shake technology, the Polaroid XS80 is also shock and impact resistant allowing it to be used in all types of daring environments. Additionally a variety of mounts that come standard allow video and still images to be captured virtually anywhere. (

"The Polaroid XS80 is an exciting addition to our line of hi-definition sports video cameras, which bring the Polaroid ideal of sharing life instantly to a new level," said Polaroid President and CEO, Scott W. Hardy. "Whatever the sport or activity, the XS80 offers the portability, durability and versatility needed to capture and share life's most exhilarating and memorable moments in an instant, all at an affordable price point."

Offered by C&A Licensing LLC, an authorized Polaroid licensee, the Polaroid XS80 hi-definition action video camera comes standard with a helmet mount and a limited one year warranty.

Polaroid XS80 Specs and Information:
• HD 1080p, HD 720p, VGA
• Waterproof up to 30'
• Motion record (video and photo)
• 16MP, 5MP, 3MP VGA
• 3 Photo Modes (single, burst (10), time lapse (1,5,10,30,60))
• Micro SD Card up to 32GB
• 120 Degree field of view
• G Sensor (auto rotation)
• Anti-Shake
• Built in Lithium ion battery
• HDMI output
• High Impact & Shock Proof

The Polaroid XS80 has a suggested retail price of $129.99 and is currently available at, Canadian Tire, Tiger Direct and other select retailers.

The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit or