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Apple goes after app news release for being 'at odds' with 'entire reason Apple exists'

Mike Schramm
May 30, 2013
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Apple took a dislike recently to a press release announcing the availability of a new app. After Tim Cook passed this week on a question about sharing solutions across iCloud, the CEO of a company making an app named Glide, Donald Leka, sent out a press release for his app stating that "consumers really don't care that much what platform they are on, where their files are stored, or what the file types and file formats are."

That apparently earned Leka the ire of Apple Worldwide Developer Relations, who sent him a memo suggesting he see things as a bit more Apple-centric. Customers do care about what platform they're on, said Apple's rep, adding that "the tone of your release and your product positioning is at odds with not just our primary marketing messaging, but the entire reason Apple exists." Apple suggested that Leka reword his messaging, to target specifically customers' feelings around the iPhone and the version of Glide for that platform, and not to talk about other platforms or apps connected to it.

It is a bit strange to hear about Apple getting so involved in a single app's marketing, and I'm not sure I agree entirely with Apple's customers only wanting to hear about one option on one platform. But then again, Apple is going to be biased about what platforms customers should use -- the company wouldn't want its customers even considering any other platforms than iOS or Mac. The dev relations rep seems overeager, but at least he's pushing the company line, right?

[via Forbes]

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