New Gmail layout spawns targeted ads that look like emails

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Mariella Moon
July 23rd, 2013
In this article: ads, email, gmail, google, spam
New Gmail layout spawns targeted ads that look like emails

Gmail's new layout doesn't just keep your inbox organized, it also gives Google the perfect opportunity to send you unsolicited email ads. These sponsored missives appear as highlighted entries under the Promotions tab, where you can also find deals and updates from online services you subscribe to. To be fair, Gmail has long displayed advertisements at the top of your inbox, so this development isn't totally new. In a statement sent to Venturebeat, the company says it's merely relegating ads "to a more appropriate place" and that they won't show up unless they're relevant to you. No word yet if this is a permanent arrangement, but if it makes you livid, you can always kill your Promotions tab or dismiss the intrusive emails by clicking the "x" button on the right.

[Image credit: Antonio Gulli]

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