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Starbucks gets increasingly digital, 10 percent of transactions made by phone

Melissa Grey, @meligrey
July 26, 2013
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Counting out nickels and dimes at the cash register as you pay for your overpriced coffee is quickly becoming fodder for back-in-my-day stories. Ever since Starbucks debuted Square Wallet payments last November, the pay-by-phone approach has proved to be a popular strategy. According to a recent Wall Street Journal report, mobile purchases now account for 10 percent of the chain's transactions, a number higher than many would have expected. Considering that Starbucks announced yesterday that it would soon introduce wireless charging to a handful of locations in Silicon Valley, it looks like the company is determined to build its growing street tech cred.

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