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ASUS pulls out of Windows RT due to financial losses and 'industry sentiment'

Sharif Sakr
August 9, 2013
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This isn't a huge shock, given that ASUS has already publicly expressed woes about poor sales of its Windows RT products, but CEO Jerry Shen's latest comments have a surprising edge of finality to them. Speaking to the Wall Street Journal, he said "it's not only our opinion, the industry sentiment is also that Windows RT has not been successful." He revealed that the company has taken a writedown on its stock of RT tablets, although he didn't reveal the size of the loss. He also said that, from now on, ASUS will solely make Windows 8 devices that run on Intel / x86 processors, due to the backwards compatibility with Windows software offered by those products. Meanwhile, NVIDIA has also predicted losses due to its involvement with RT, but it seems to be pushing ahead with a next-gen ARM-based Surface tablet regardless.

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