Qualcomm trolls MediaTek's octa-core tech with not-so-subtle video (updated)

When MediaTek announced that it would be producing true eight-core mobile processors later this year, we knew it was only a matter of time before its main rival Qualcomm chimed in. As illustrated by a set of guitar amplifiers, the San Diego gang explains that while they rebuild their CPU cores for each generation (the latest architectures being Krait 300 and Krait 400), they claim that "Our Competitor" -- which is labeled with the same font and colors as MediaTek's logo -- simply "chooses to duplicate the same old cores" based on ARM's slower Cortex-A7 architecture. That said, it's worth a reminder that Qualcomm's cheaper Snapdragon 400 range also uses Cortex-A7.

Later on in the video, Qualcomm uses a Guitar Hero-like visualization to compare the performance difference, as well as show how octa-core is overrated for most apps. Apparently only 17 out of the top 20 Android apps in China use two cores at most, hence the bare fretboard for the octa-core side. The Snapdragon side, meanwhile, combs through a denser bunch of apps at a higher speed. Of course, there's bound to be some bias here, so only time will tell how close to reality this argument is. Until then, enjoy the cheeky clip after the break.

Update: After reaching out to MediaTek's reps, the response we got was the company "has no comment about the activities of its competitors." But hopefully it's also cooking up a retaliation.