Latest in Craig federighi

Image credit:

Jony Ive, Craig Federighi chat with USA Today

Yoni Heisler, @edibleapple
September 19, 2013
Share
Tweet
Share

Sponsored Links

In anticipation of Apple's worldwide iPhone launch this Friday, Apple executives have been hitting the interview circuit. Earlier today, we pointed to a Businessweek interview with Tim Cook, Craig Federighi and Jony Ive; and now comes yet another chat with Apple's higher-ups courtesy of USA Today.

In detailing why iOS 7 does away with the skeuomorphism so favored by Steve Jobs and Scott Forstall, Jony Ive explains:

When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn't need physical buttons, they understood the benefits," says Ive. "So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way."

On the same note, Craig Federighi explains that graphical improvements in mobile devices have somewhat negated the need for previous iOS mainstays like drop shadows.

"This is the first post-Retina (display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched)," he says. "Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that's this precise, there's nowhere to hide. So we wanted a clear typography."

Ive jumps in. "Yes, we wanted to defer to the content, and just get out of the way."

There's a whole lot of interesting information in the interview, and seeing as how interviews with Apple executives are rather hard to come by given the secretive nature of the company, the USA Today piece is certainly worth reading in its entirety.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
California Uber drivers sue company over Prop 22 app notifications

California Uber drivers sue company over Prop 22 app notifications

View
The original NES Fire Emblem game is coming to the US for the first time

The original NES Fire Emblem game is coming to the US for the first time

View
'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
NASA shares first images from OSIRIS-REx's touchdown on Bennu

NASA shares first images from OSIRIS-REx's touchdown on Bennu

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr