Latest in Galaxy gear

Image credit:

Samsung's Galaxy Gear ads play on your nostalgia, invoke Dick Tracy

Sean Buckley, @seaniccus
October 6, 2013
Share
Tweet
Share

Sponsored Links

You've heard every hero with a wrist-worn communicator cooly say it to his watch: "I'm on my way." Fearless words, spoken before charging into danger: a nostalgic experience you can now have with the Galaxy Gear. This, at least, seems to be the promise of Samsung's new smartwatch ads, which likens the Gear to Dick Tracy's watch radio and Kirk's gangly wrist-communicator from Star Trek: The Motion Picture. It's a cheesy marketing tactic, but we can't say we blame the company -- we made the very same parallels in our review of the device. The two ads feature a parade of inspirational smartwatches, flaunting hardware from Power Rangers, Inspector Gadget, Knight Rider, the Jetsons, Predator and more, suggesting in their titles at the Gear is an "evolution" on these ideas and "a long time coming," at that. Limited device compatibility and fledgling third-party support leave those claims up for debate, but that doesn't make the nostalgic overview any less amusing. Check the videos out for yourself after the break.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

California Uber drivers sue company over Prop 22 app notifications

California Uber drivers sue company over Prop 22 app notifications

View
'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
The Apple TV app is coming to PS4 and PS5

The Apple TV app is coming to PS4 and PS5

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
Garmin's new smartwatch lets streamers show real-time heart rates

Garmin's new smartwatch lets streamers show real-time heart rates

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr