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Hasselblad slaps some wood, $10,000 price tag on Sony's new A7

Daniel Cooper, @danielwcooper
October 17, 2013
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Let's imagine you've already crashed a Rolls Royce into a pool, flown to the moon and bought that "I Am Rich" iPhone app. What else are you meant to do with your cash? Well, thankfully, Hasselblad is willing to take around $10,000 off your hand in exchange for the Hasselblad Solar. In every other respect, this camera is just a re-badged Sony A7, currently priced at $1,700, albeit clad in a fancy wooden body. Bargain, wouldn't you say?

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