Insert Coin semifinalist: HeadsUP is a smartphone-powered HUD for your car

HeadsUP is in the extremely early prototype stage, but that hasn't stopped us from falling in love with the concept. Unlike many other heads up displays for cars, this one can be added to any vehicle and relies on your phone to power it. So there's no worry about the technology becoming hopelessly outdated. It displays the UI from your Android phone (or tablet, we suppose) on a transparent overlay on your windshield, allowing you to check your notifications or get directions while keeping your eyes glued to the road. And, rather than have to worry about taking your hands off the wheel to tap tiny navigation icons, you can simply wave your fingers at it to control the UI through gestures. Or, you can just talk to it the way you normally would using Google Now or S Voice.

You can see all of the Insert Coin semifinalists here.