Right on time, AT&T has launched its 300 Mbps GigaPower internet service in Austin. The fast U-Verse tier is available now to residents in "eligible" neighborhoods, while others can vote fiberhood-style for a deployment in their area. A free upgrade to 1 Gbps is still due sometime in 2014. Just don't expect a traditional approach to pricing. To get GigaPower service at a Google Fiber-rivaling $70 per month, you'll have to let AT&T target its web ads based on your browsing and search histories; Austinites uncomfortable with such tracking will have to shell out $99 per month for otherwise identical speeds. We imagine that some won't like the ad-subsidized business model, but it may be a small price to pay for locals who aren't willing to wait for Google's take on high-speed fiber.
AT&T's 300 Mbps internet launches in Austin, starting at $70 with targeted ads
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.