ASUS unveils 28-inch, $799 4K display targeting price-sensitive pros

ASUS' 31.5-inch 4K monitor may be the ideal display for many content creators, but a typical asking price over $3,000 rules it out for all but the most affluent. Much to our relief, the company is bringing the cost of its technology closer to Earth with a new 28-inch display, the PB287Q. It touts the extra-sharp 3,840 x 2,160 resolution of its bigger sibling, just in a smaller and cheaper form factor. You aren't giving up much in the way of features, either, as the 28-inch panel boasts a quick 1ms response time, DisplayPort, MHL-capable HDMI and a rotatable design. The real highlight, of course, is the discount -- the PB287Q will ship in the second quarter for $799, which both puts it on par with Lenovo's affordable 4K display and makes it easier to justify for penny-pinching workstation buyers.