Ricoh's rugged WG-4 and WG-20 are its first cameras to drop the Pentax badge

Ricoh acquired the Pentax brand more than two years ago, but you almost wouldn't know it when the badging has largely remained the same. However, that's changing today -- Ricoh's new WG-4, WG-4 GPS and WG-20 compact cameras are its first to ditch the Pentax name. From now on, you'll only find the label on interchangeable lens cameras and their accessories. These rugged point-and-shoots haven't seen dramatic changes beyond the corporate logo, mind you. The WG-4 and its GPS-equipped variant add user-programmable and shutter priority modes to the WG-3's basic formula, which includes a 16-megapixel sensor, a 4x lens and a body that's waterproof to 45 feet. The WG-20 (shown below) is very similar to the WG-10, sharing its 14-megapixel sensor, 5x lens and 33-foot waterproofing. All the new models ship in March; the WG-20 will be available for $200, while the WG-4 and WG-4 GPS will respectively cost you $330 and $380.

Ricoh WG-20 rugged camera