Latest in

Image credit:

BlackBerry is willing to stop making phones if they keep losing money

Jon Fingas, @jonfingas
April 9, 2014
Share
Tweet
Share

Sponsored Links

BlackBerry CEO John Chen has long made it obvious that he wants to turn a profit by 2016, but it's now clear that nothing will stand in the way of that goal -- not even his company's smartphones. While devices are still part of the plan, Chen tells Bloomberg and Reuters that he wants to avoid depending on them for revenue, and may "not be in the handset business" if the hardware doesn't make cash. The exec is more eager to generate income from software, including enterprise offerings and an expansion of QNX's platform beyond cars and industrial gear.

Chen doesn't think it will necessarily come down to axing BlackBerry's best-known products, though. He believes that crew in Waterloo can still make money on phones as long as it ships at least 10 million units per year, which is feasible if current sales figures hold steady. There's a glimmer of hope if you're a fan of BlackBerry's classic smartphone designs, then -- just don't get too attached, because they might not last forever.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
A copy of ‘Super Mario Bros. 3’ sold for $156,000

A copy of ‘Super Mario Bros. 3’ sold for $156,000

View
Roku adds AMC+ to its streaming channel

Roku adds AMC+ to its streaming channel

View
Beloved RPG 'The World Ends With You' will get a sequel, 14 years later

Beloved RPG 'The World Ends With You' will get a sequel, 14 years later

View
How to make sense of Logitech's universal remote lineup

How to make sense of Logitech's universal remote lineup

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr