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​Xiaomi plans to expand sales to 10 new markets, but the US isn't one of them

Sean Buckley, @seaniccus
April 23, 2014
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Looking forward to the day you can buy a Xiaomi smartphone in the US? Keep waiting. The company's founder announced the first ten countries in Xiaomi's international expansion today, and the United States didn't make the cut. A shame, perhaps, for fans of the company's affordable, well-specced handsets, but not much of a surprise -- Xiaomi's aversion to traditional sales and marketing puts it at odds with what American consumers have come to expect. Right now, the company's products are only available in China, Taiwan, Hong Kong and Singapore, but CEO Lei Jun says it will start selling devices in India, Brazil, Russia, Turkey, Mexico and in several east asian countries and emerging markets later this year.

The company's also simplifying its image a little, dropping "Xiao" from its webpage URL. The newly christened Mi.com should play well in the new markets: not only does it match the MI branding the company uses on its MI2 and MI3 smartphones, but it's easier to remember, market and -- for international customers -- pronounce.

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