Sky Sports 5 launches as a dedicated channel for European football

Sky may have lost its crown jewels to BT Sport, but the company isn't prepared to sit idly by in its last year as the UK's top football dog. The broadcaster is launching Sky Sports 5, with an offer of two years free broadband to any and all Sky Sports customers. The seventh Sky Sports channel will be geared towards European football, including the Champions League, Spanish and Italian domestic cups, as well as the Dutch Eredivisie. The channel will launch on August 12th, and will also be available to customers who subscribe through Virgin Media. What was it they said about "the enemy of my enemy is my friend?"