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Applebee's wants you to put your phone away on Tuesdays

Sean Buckley, @seaniccus
July 11, 2014
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For awhile, Applebee's wanted its customers to be using more tech at the dinner table -- embedding tablets throughout its restaurants. Then third-parties caught on and created Applebee's specific social networks. Now the restaurant seems to be backing away from the future of devices-assisted eating, and has filed a trademark application for "No tech Tuesday." In all seriousness, Applebee's wouldn't be the first restaurant to try and keep its customers focused on each other instead of their phones, but a "No tech Tuesday" promotion could make it the first to implement such a policy on a large scale. Still, the gimmick will be a hard sell at restaurants that have already installed the aforementioned table tablets.

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