Latest in Chitika

Image credit:

Chitika: iPad browsing usage share sees gain

Steve Sande, @stevensande
July 22, 2014
Share
Tweet
Share

Sponsored Links

Chitika Insights is back with numbers showing just how much web browsing iPad users do compared to the those who use competing tablets to do their browsing. The company sampled "tens of millions of U.S. and Canadian tablet-based online ad impressions" between July 1 and 7, 2014. What they found, is that iPads account for 78 percent of all tablet web traffic, with Amazon's Kindle Fire coming in at second place with just 7.3 percent.

The latest numbers for iPad show a quarter-over-quarter gain in web usage, countering an almost year-long lull in which Apple's tablet lost usage share. Chitika speculates that Costco's recent decision to offer the iPad for the first time in over a year, as well as other promotions, may be driving additional iPad sales and thus web browser usage.

Year over Year North American Tablet Web Usage Share

One other fascinating competitive point came out of the data: Amazon's Kindle Fire tablets now generate more North American web traffic than all of the various Samsung tablet models. According to Chitika, "Samsung's user base exhibit the largest share loss over the same timeframe" since April of this year.

The full text of Chitika's report can be found here.

In this article: chitika, iPad, news, tablet, usage share
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

View
NASA outlines how it will take humanity back to the Moon in 2024

NASA outlines how it will take humanity back to the Moon in 2024

View
Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

Amazon's $500 'Prime Bike' is a connected spin bike made by Echelon

View
Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

View
Royole's FlexPai 2 5G foldable phone costs under $1,500

Royole's FlexPai 2 5G foldable phone costs under $1,500

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr