IFTTT's recipe-powered automation now works with Square mobile payments

Consumers have been automating apps with IFTTT (If This Then That) for awhile by, say, backing up Instagram photos to Dropbox whenever they snap a photo. Now, businesses will be able to take advantage of IFTTT directly from the Square mobile payment app. For instance, rather than just yelling "Booyah!," a company can send out a company-wide congratulatory email after closing a huge deal. Similarly, a text alert can be issued to team members to follow up a customer refund -- all of which can be pre-programmed into IFTTT. It'll also work with services like Google Drive, Twitter and SMS, to name just a few. Hopefully companies won't abuse it -- we'd hate to see a tweet after buying a particularly sensitive item.