Latest in Blackberry

Image credit:

BlackBerry's rebirth: how a fallen smartphone giant plans to remake itself

Jon Fingas, @jonfingas
August 5, 2014
Share
Tweet
Share

Sponsored Links

BlackBerry has stopped bleeding -- officially, at least. In a memo leaked to Reuters, CEO John Chen tells staff that three years of job cuts are over, and that the former mobile legend can start building itself back up rather than salvaging what's left of its smartphone empire. But how did it get to this point? And more importantly, how does it plan to bounce back in an era when even many of its corporate customers have moved on to Android and iOS? As you'll see in our gallery below, BlackBerry is only getting to this point after some grave errors and painful decisions -- but it at last appears to have a strategy that, while imperfect, at least acknowledges a difficult reality.

Gallery: BlackBerry's downfall and rebirth | 7 Photos

[Lead image credit: AP Photo/Achmad Ibrahim]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

A personal trainer app guilt-tripped me into exercising (and it worked)

A personal trainer app guilt-tripped me into exercising (and it worked)

View
‘Cyberpunk 2077’ update introduced a game-breaking bug

‘Cyberpunk 2077’ update introduced a game-breaking bug

View
Spotify dabbles in audiobooks by offering nine public-domain works

Spotify dabbles in audiobooks by offering nine public-domain works

View
Scientists find a cloudless 'hot Jupiter' exoplanet with a four-day year

Scientists find a cloudless 'hot Jupiter' exoplanet with a four-day year

View
Sony may resurrect the Xperia Compact line for small phone fans

Sony may resurrect the Xperia Compact line for small phone fans

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr