BlackBerry's rebirth: how a fallen smartphone giant plans to remake itself

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BlackBerry's rebirth: how a fallen smartphone giant plans to remake itself

BlackBerry has stopped bleeding -- officially, at least. In a memo leaked to Reuters, CEO John Chen tells staff that three years of job cuts are over, and that the former mobile legend can start building itself back up rather than salvaging what's left of its smartphone empire. But how did it get to this point? And more importantly, how does it plan to bounce back in an era when even many of its corporate customers have moved on to Android and iOS? As you'll see in our gallery below, BlackBerry is only getting to this point after some grave errors and painful decisions -- but it at last appears to have a strategy that, while imperfect, at least acknowledges a difficult reality.

Gallery: BlackBerry's downfall and rebirth | 7 Photos

  • How the decline began
  • Chen comes to the rescue
  • Security: catering to the suit-and-tie crowd
  • Devices: sticking with what works, mostly
  • Software: making safe bets
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[Lead image credit: AP Photo/Achmad Ibrahim]

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