Looking for a streaming media stick that's more accessible than Google's Chromecast? You might have found it. After a few teasers, Matchstick has revealed the first Firefox OS-based media sharing adapter. The self-titled gadget lets you "fling" video, websites and other content from Firefox (naturally), Chrome and supporting apps to your TV. While the hardware should be a bit more powerful than Chromecast, the real allure is a completely open platform -- you can tinker with the software and even build your own hardware if you're the entreprenurial sort. A low price will help, too. Matchstick hopes to sell its stick for $25 this February, and that's assuming you don't back the upcoming Kickstarter project -- get in early and it will cost $18. Even if Matchstick doesn't get as much app support as Google's device, it may be worth a look.