Square merchants can now make their own gift cards
![](https://s.yimg.com/ny/api/res/1.2/3rRHEsqT3QRX_q8mRf2EUg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY1NQ--/https://o.aolcdn.com/hss/storage/midas/cd953cc81c4ea36b6df469624ec1fbbb/201101162/square-giftCards-snow.jpg)
It's simple: Square arms small-business owners with an arsenal of weapons they need to do battle with larger (chain) competitors. In turn, you, the consumer, reap a variety of benefits. Now, the company's furthering that entrepreneurial spirit with its own Square Register-integrated gift cards program. Starting today, any Square merchant can order custom-designed cards at $1.50 apiece, without having to worry about future subscription, redemption or transaction fees. What's more, when a customer buys a gift card, the funds are immediately transferred into the seller's back account, rather than sitting in limbo until they're redeemed. For shopkeepers, it's a simple, inexpensive way to entice customers.