It's simple: Square arms small-business owners with an arsenal of weapons they need to do battle with larger (chain) competitors. In turn, you, the consumer, reap a variety of benefits. Now, the company's furthering that entrepreneurial spirit with its own Square Register-integrated gift cards program. Starting today, any Square merchant can order custom-designed cards at $1.50 apiece, without having to worry about future subscription, redemption or transaction fees. What's more, when a customer buys a gift card, the funds are immediately transferred into the seller's back account, rather than sitting in limbo until they're redeemed. For shopkeepers, it's a simple, inexpensive way to entice customers.