I can think of hundreds of brands I'd rather write about than Haier. It's a second-tier manufacturer that creates functional, but uninspiring products. But after walking through its booth yesterday on the way to the Engadget stage, I noticed something worth writing about.
Booth babes have been a fixture of CES ever since the show started in the '60s, and in recent years they've guided bewildered buyers and journalists through Haier's eclectic mix of HaiPads, TVs and wireless blenders. At CES 2015, there are no alluring women to be seen, but as much as I'd love to be able to praise Haier for halting the practice, I can't. Instead, Haier has found a horrible new way to use attractive women to market its products. Digital booth babes.