Das Tal Head of Communications David Wells posted a new essay today in which he says that his title will best ArcheAge: "Unfortunately I, like a lot of others, have come to the conclusion that ArcheAge is probably one of the worst MMOs to come out recently -- but the reasons why are not straight forward. I am going to go over the good and bad, as well as shamelessly point out how our game will do things better."
Wells says that ArcheAge stumbled with a messy housing system, bad monetization, cultural differences, hacking, heavy grind, lackluster PvE, no solid PvP, shaky server tech, and a lack of good communication by Trion. He goes on to provide a counterpoint for each these items, explaining how Das Tal will succeed where ArcheAge has failed.
Or, if you're looking for a TL;DR version, "How we do it better: To put it simply, we give a s**t."