Here's how it pans out: Sky, the biggest player in the market, has secured another bumper package of Premier League matches. It's bagged 126 live games for almost £4.2 billion, almost double the £2.3 billion it paid in the last auction. From next season, the number of live BT matches will rise from 38 to 42, costing the company £960 million over the next three years.
Together Sky and BT will pay a record £5.14 billion for their share of matches. That works out at an incredible £10.2 million per match. For its investment, Sky will retain its Sunday afternoon and Monday night coverage, recoup Saturday lunchtime kickoffs and, for the first time, broadcast 10 Friday night matches. BT, on the other hand, has secured the Saturday evening slot and a smattering of midweek evening kickoffs.
So who's the winner? Looking at the broader picture, everyone's coming away with something to shout about. Sky will be happy that it has almost three times as many matches as BT, but it was forced to spend 70 percent more than last time around. BT, however, managed to up its total with only a 18 percent increase in costs. Clubs will also see more TV money funnel into their coffers, cementing the Premier League's position as the biggest league in the world.
[Image credit: Amil Delic, Flickr]