Twitter buys an agency that turns social networkers into ad stars

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Twitter buys an agency that turns social networkers into ad stars

Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter isn't being specific about its plans, but it's not hard to figure out what comes next -- the service now has an easier way to get your favorite Twitter and Vine celebs into ads, raising the chances that you'll notice promo pieces in your feed. It's hard to tell if this will work, but Twitter may feel that there isn't much choice. It isn't having a great time scoring new users, so it might as well get more ad revenue from the people who are sticking around.

[Image credit: Zach King]

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