Latest in Apple

Image credit:

Apple Watch might target the fashion crowd in high-end Paris stores

Devindra Hardawar, @devindra
February 20, 2015
Share
Tweet
Share

Sponsored Links

How do you make a smartwatch appeal to the fashion set? By bringing it into their natural habitat: Ridiculously expensive retailers in fashion hubs. French news sites are reporting (via 9to5Mac) that Apple is setting up booths for the Apple Watch within high-end Paris stores like Galeries Lafayette (above) on the Champs Elysees. Don't forget that Apple isn't just targeting tech geeks with its smartwatch, it's also aiming at the same deep-pocketed consumers that keep the Swiss watch industry alive. To compete with the likes of Rolex and Richemont (whose watch brands include Cartier and Piaget), it needs to be in the same stores. And while the Apple Watch will start at $350, its fancier steel and gold versions will push its price into territory that the company's traditional devotees might have a tough time stomaching. Judging from the reports we've heard, the steel watch could go for more than $500, while the gold Apple Watch Edition could go for several thousand dollars.

9to5Mac is also hearing that Apple is considering plenty of other retail strategies: It could bring more Apple Watch kiosks into existing retailers, or it may even launch standalone stores for its smartwatch. That may seem a tad much at the moment, but if the Apple Watch takes off there may be a need for smaller stores that focus on it entirely, similar to Swatch's retail approach.

[Photo credit: Bertrand Guay/AFP/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Presenting the Best of CES 2021 winners!

Presenting the Best of CES 2021 winners!

View
Smartwatches may detect the signs of COVID-19 before you know you're sick

Smartwatches may detect the signs of COVID-19 before you know you're sick

View
Parler's website is back up, but the service is still unavailable

Parler's website is back up, but the service is still unavailable

View
Mt. Gox exchange users may finally get to recover some of their lost Bitcoin

Mt. Gox exchange users may finally get to recover some of their lost Bitcoin

View
Capitol rioter allegedly planned to sell laptop from Pelosi's office to Russia

Capitol rioter allegedly planned to sell laptop from Pelosi's office to Russia

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr