The last few times T-Mobile's CEO went off on an Uncarrier spree, he revealed a way to bank the data people paid for but didn't use, and eased up its credit requirements for new phone buyers. Now, at a cozy studio space in New York City, John Legere has a new Uncarrier 9.0 initiative to show off and it's a little different than what we're used to: It's meant to make pairing businesses with T-Mobile service less of a pain in the ass than it normally is.
In short: Pricing is dead simple, so companies with fewer than 20 lines pay $16 per line for unlimited talk, text and 1GB of LTE data. Oh, you're running a bigger operation than that? Lines'll cost you $15 instead, and you can set up business family discounts of up to 50 percent, too.
In the event you need even more data, you can pay additional fees per line or shell out the dough for one big pool that costs $4.75 a gigabyte (naturally, rates dip a little the bigger your pool gets). The icing on the cake: Your business gets a free .com domain and website thanks to a partnership with GoDaddy, plus free Microsoft business email service if just one of your lines has additional purchased data stuck to it. And just like that, T-Mobile just made itself relevant to cash-strapped startups and mom-and-pop operations across the country.
Legere, boisterous as always and with a now-trademark Red Bull in hand, kicked off the event by summing up T-Mobile's big moves in 2014. To hear him tell the tale, the company saw 1 billion free international data-roaming sessions, and paid for 1.8 million early termination fees last year, a testament to just how strongly these Uncarrier efforts are paying off. More importantly, Legere confirmed once again that T-Mobile was sitting pretty with more than 55 million subscribers at the end of 2014, putting it neck and neck with -- or possibly just a bit ahead of -- its bitter rival Sprint, which Legere just couldn't stop ragging on.
Oh, and in case you were keeping count: It took about 10 minutes for Legere to drop his first f-bomb.