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Channel 4 creates its own video game publishing arm

Nick Summers, @nisummers
April 17, 2015
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support to the indie developer community. Channel 4 will continue to fund a smattering of games, but its new "All 4 Games" brand will offer broader games development, marketing and promotional support. So even if Channel 4 isn't funding the title, the idea is that its guidance and experience will justify a small cut of developers' revenues. That includes publishing games on all of the major app stores, as well as promoting them through its new All 4 video streaming service. What's not clear, however, is the exact cut Channel 4 will be taking from the games. The mobile space is brutal, especially now that the free-to-play model is so prevalent, so the broadcaster will need to prove its services represent good value.

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