Despite all the "Netflix original" branding plastered over shows like House of Cards, it's not technically Netflix's content. That's a big reason why you've had access to some of it through TV providers, and even Amazon. The streaming giant plans to change that shortly, though. Netflix's Reed Hastings tells Bloomberg that his company will soon be "taking on ownership and production" for original programming. The move will expose Netflix to more risk if there's a flop, but it'll give the service much more control over where its content is available (hint: probably not at Amazon). And if Netflix does license anything, it'll get a proper cut of the action.