Recommended Reading: Can Apple avoid a fate similar to IBM?

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.

1st Apple Macintosh (Mac) 128K computer, released january 24, 1984 by Steve Jobs

Apple Won't Always Rule. Just Look at IBM.
by Jeff Sommer
The New York Times

Apple's growth is staggering. It's also unsustainable... just ask IBM. The folks in Cupertino may still have room to expand the company's reach, but there are some signs that the ceiling may be approaching. Of course, IBM, a company that was once on top, is doing great work, but its market cap is estimated to be less than a quarter of Apple's.

Young Guru is the Most Influential Man in Hip-Hop You've Never Heard Of
Neal Pollack, The Wall Street Journal

Chances are you've never heard of Young Guru, but that's a name you should know. In addition to being Jay Z's sound engineer for 16 years, he influences some of hip-hop's biggest names, and folks in Silicon Valley, too.

Ten Years to Midnight
Jon Bois, SB Nation

Jon Bois, the SB Nation writer responsible for "Breaking Madden," resurrected the NBA 2K15 version of his video game hackery this week. During the process, he sought to destroy the NBA with a hoard of 99-rated 7-foot-tall immortals.

A Founder of Secret, the Anonymous Social App, is Shutting it Down
Mike Isaac, The New York Times

By now, you've probably read our report about the end of Secret. The New York Times' Mike Isaac offers more info on the matter, including the perils of growing and maintaining an anonymous user base.

The Toxicity and Empathy of Social Media, in Videogame Form
Javy Gwaltney, Kill Screen

This piece examines the profound power of social media in the game Killing Time at Lightspeed, and what we can learn from that title's take on online social interaction.

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