Latest in Album

Image credit:

Tinder sneaks ads for albums into your dating profiles

Share
Tweet
Share

Sponsored Links

There comes a point in every zeitgeisty app's life when it wonders if it should stop eating nothing but Doritos and having those drunken one-night stands and become a mature, serious business. We've already seen Snapchat evolve from a way to distribute pictures of your genitals to a news broadcast system, and now Tinder is seriously considering becoming a music promoter. The dating app has just signed a deal with Interscope Records to promote the new album from Russian DJ Zedd.

If, during a swiping session, you come across Zedd's come-hither gaze and swipe right, you won't get a message telling you that you've got a match. Instead, you'll be offered a link to download his latest album for $3.99, compared to the $7.99 it's currently priced up at on Google Play and iTunes. It's not the first time that Tinder profiles have been used for viral marketing purposes, since the makers of Ex Machina had one of its lead characters chatting unwitting users up in the run-up to its US release.

It's also not the first time that Tinder and the music business have gotten cosy with each other in a short period of time, either. Earlier this year, it hosted the world premiere of Jason Derulo's Want to Want me, even if the singer scored a public-relations own goal by admitting he didn't use the app.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
A $13,000 electric car will go on sale in the US by late 2020

A $13,000 electric car will go on sale in the US by late 2020

View
Alleged Twitter hacker was previously caught stealing a fortune in Bitcoin

Alleged Twitter hacker was previously caught stealing a fortune in Bitcoin

View
Tesla is reportedly close to making a more affordable Model Y

Tesla is reportedly close to making a more affordable Model Y

View
Pixel 4a review: The best $350 phone

Pixel 4a review: The best $350 phone

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr