Amazon brings one-hour Prime deliveries to London

When it comes to new services, Amazon is a predictable beast: it'll launch something in the US first and then bring it over to the UK once it's ironed out all of the creases. That's exactly what's happening with Prime Now, the company's one-hour delivery service, which comes to London today after six months of operation in the US.

Prime Now offers up to 10,000 products from groceries to electronics, all of which are stockpiled in Amazon's local fulfilment centre in East London. To take advantage of 60-minute deliveries, you'll need to download the separate Prime Now app (available on both iOS and Android), add the products you simply can't wait to receive and then agree to pay the £6.99 shipment charge. If you can wait an extra hour, Amazon will ship your items for free when you choose a two-hour delivery slot between 8am and midnight during any day of the week.

Amazon says that it will make deliveries using its Amazon Logistics service, which has been a bit hit-and-miss in the past. However, with a one-hour deadline, don't be surprised if couriers take the Tube in order to get your package to you in time. While it's currently based in East London and serving a select number of inner-London postcodes, Amazon expects to "reach all of London and additional UK cities by the end of the year." To get you settled, the retailer is offering £20 off your first £50 order -- all you have to do is enter LONDONNOW at the checkout.