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Samsung's next big thing is a free trial program for iPhone owners

You know Samsung isn't afraid to taunt Apple with ads. But now, in the name of marketing, the South Korean company is introducing a program that aims to lure users away from the iPhone. With Ultimate Test Drive, Samsung's giving owners of Apple's smartphone the chance to try its new Galaxy Note 5 and Galaxy S6 Edge+, at no cost and for 30 days. Samsung says the devices will include a data plan and be compatible with any US carrier, though right now it's unclear what customers are expected to use as collateral. "We want to give people the chance to try out Samsung's latest and greatest smartphones firsthand without any obligation through our Ultimate Test Drive," says Elizabeth Solomon, vice president of marketing at Samsung.

If you recall, T-Mobile offers a similar option for the iPhone 5s, letting customers try the device free of charge for a week. We're trying to find out more details about how exactly Samsung's Ultimate Test Drive works, so we'll let you know as soon as that info comes in.

Update: You can learn all about the program right here.

Update 2: It looks like Samsung has run out of devices -- at least for now. "The response to Samsung's Ultimate Test Drive has been overwhelming and exceeded our expectations," a company spokesperson said to Engadget. "We're now working quickly on how to make the Ultimate Test Drive available to even more people."