Recommended Reading: The story behind Google's new logo

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.

Evolving the Google Identity
by Alex Cook, Jonathan Jarvis and Jonathan Lee
Google Design

Google grabbed the internet's attention earlier this week with a brand-new logo. With a design that's quite a departure from the previous mark, the company has its eye on the future in more ways than one. Here's a look behind the scenes at the finer details of the new logotype.

Stephen Colbert, the Late Night Hope
Dave Itzkoff, The New York Times

This piece offers a look at the pre-show prep as Colbert makes the transition from Comedy Central to the Late Show this month.

Nextbit Robin: The Design Story
Vlad Savov, The Verge

The Verge catches up with former HTC design chief Scott Croyle to discuss his latest effort, a "cloud-first, design-first smartphone."

GameStop's Precipitous New Software Decline
Matt Matthews, Gamasutra

Betting on GameStop's eventual demise? You might be waiting for a while. The company has continued to tread water despite declining software sales.

Coke Tales: A 'Narcos' Reading List for When Your Netflix Supply Finally Runs Out
Jason Concepcion, Grantland

This reading list ought to occupy your time between the first and second seasons of Netflix's Narcos.

[Image credit: Carl Court/Getty Images]