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Tinder adds a third swipe option called 'Super Like'

Jessica Conditt, @JessConditt
September 9, 2015
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Tinder is a dating app known for its simplistic swiping system: Swipe right if you're into someone's profile and swipe left if you're not feeling it. But, love isn't that simple. It requires at least one more swipe. Today, Tinder is rolling out the option to swipe up and "Super Like" someone's profile -- it'll be available first in Australia, with a global release scheduled for later this year. Users are granted a limited number of Super Likes, and people who receive an upward swipe will be notified by "the presence of a blue footer on a given profile," Tinder explains. Instead of swiping, users can also just tap the new blue star icon to Super Like someone's profile.

"Because they're so limited in number, a Super Like, or a 'swipe up', sends a more powerful signal, conveying an especially high level of interest," Tinder CEO Sean Rad says. "People like to know that someone finds them special, and we think this will lead to even better matches."

A Super Like doesn't force the receiver to respond to the swiper, but it can "influence that decision," Tinder warns. Er, says. Tinder says.

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