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Amazon pulling Apple TV and Chromecast over Prime Video support

Roberto Baldwin, @strngwys
October 1, 2015
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Say goodbye to Prime shipping of the Apple TV and Chromecast. In an email obtained by Bloomberg, Amazon informed marketplace sellers that it would no longer allow the sale of the two devices after October 29. The reason is that they don't offer easy access Amazon Prime Video. An Amazon spokesperson told Engadget, "over the last three years, Prime Video has become an important part of Prime. It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices." Apple TV has yet to add the service and to watch the Prime videos on the Chromecast is less than ideal. The company is keen on making sure its customers are completely intertwined in its services. Apparently the Apple TV and Chromecast didn't offer the interoperability Amazon is expecting from products that compete with their own to stay in the online store.

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