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Alphabet replaces Google's 'Don't be evil' with 'Do the right thing'

Richard Lawler, @Rjcc
October 2, 2015
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Google has long used the phrase "Don't be evil" as a sort of company motto, including it in the founder's letter for its IPO in 2004, and at the top of its Code of Conduct. The Wall Street Journal noticed that as a part of today's restructuring, Alphabet has exchanged that for something slightly more specific. The corporate code of conduct now entreats employees to "do the right thing – follow the law, act honorably, and treat each other with respect." It is unknown at press time if that includes a required viewing of Spike Lee's 1989 film. For Google employees specifically, the "Don't be evil" phrasing is still in full effect, so it's hard to see anything specifically changing as a result. Of course, some have mocked the giant for how close it does or does not stick to that adage, including when Steve Jobs reportedly called it "bullshit" in 2010. Of course, as the search giant worms its way into our photos, cars and even bodies, maybe being a little more specific about its intentions is a good thing.

[Image credit: Moviestore collection Ltd / Alamy]

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